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The illustration, above, from the article, was an original watercolor painted by California artist Marilyn Theurer.
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That article, “ Inside the Parc: the ‘information architects’” appeared in the October 1985 issue of IEEE Spectrum, and is available for download here. (Though I never did get to see that beanbag room.)
So happy anniversary, Parc, and thanks for the memories. And these folks would continue to make computing history again and again meeting them so long ago, and in such a compressed period, was amazing.
We talked to the people who had made computing history and wanted the world to know it-Alan Kay, Larry Tesler, Bob Taylor, Chuck Geschke, John Warnock, Lynn Conway, Alvy Ray Smith, Charles Simonyi, Bert Sutherland…the list goes on and on.
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Like the first time a portable computer was used in an airport waiting area, ever. Like the impression the “antisocial eggheads” from California made on east coast executives. Like arguments over whether or not the computer mouse made any sense at all. (To our disappointment, none of the researchers suggested meeting in a parking garage.) As a result, we got some great insider stories, the kind that likely wouldn’t have been told in a more official environment. Without cell phones, we retreated to our hotel to regroup, and hit the land lines to schedule interviews all over Silicon Valley-anywhere but Parc. Had the cell phone network existed at the time, we would simply have called the researcher and had him meet us out in the parking lot. And we’d never had someone stand in front of a building and refuse us entrance before. Don’t forget, this was the age of journalism in the wake of Woodward and Bernstein and All the President’s Men. Literally, spreading her arms in front of the glass doors.įrustrated? Not exactly. (It’s OK, we’re all friends now.) So on our first day in California, when we arrived at Parc for our first interview, scheduled directly with a researcher, we found the director of the public relations department waiting at the entrance. The one thing we didn’t have was the official blessing of Parc executives.
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We got a green light, along with what today seems like a luxurious amount of time and print real estate-over a month for research and 13 magazine pages.ĭuring that research month we scheduled a full week in California, planning to see that beanbag room and interview current researchers, former employees, and anyone else we could corner, finding out everything we could about what made Parc special. So the story of Xerox Parc was irresistible-a research lab with amazing technology that was reported to have an incredibly special work environment, including a room full of beanbag chairs used for meetings.įellow Spectrum writer Paul Wallich and I pitched an article on Xerox Parc to our editors. (We didn’t reveal the names of the companies.) We were also long interested in research labs, and the amazing technology evolving inside their walls.
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With psychologist Doug Carmichael, I’d worked on a series of articles in which we visited companies to conduct in-depth interviews with groups of engineers and scientists, then detailed the inside stories, warts and all. Over at IEEE Spectrum, we’d long been interested high tech work environments. A cohesive story of what exactly had gone on there in the 70s had yet to be told books like Fumbling the Future had yet to be written. The innovations listed above had started to make it out of Parc and into the wild, as had word that this little research center was an amazing place. I’ll be attending the festivities tomorrow, and taking a walk down a memory lane of my own. Xerox Palo Alto Research Center, birthplace of windowed displays, today’s word processing systems, Ethernet, laser printing, and, oh yeah, personal computing, celebrates its 40th anniversary this week.
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